Partner Audiences
Expand your targeting with premium partner data powered by Experian’s trusted identity
Bring third-party data into your media activation
Partner Audiences connect you to high-quality third-party segments from leading providers, all mapped to Experian’s privacy-compliant, AI-enhanced identity. Gain richer vertical insight, broader targeting options, and cleaner activation across programmatic, social, and connected TV (CTV) without managing additional contracts, integrations, or engineering.
Premium data providers across business, CPG and retail, health, travel and beyond
Active digital IDs powering higher match accuracy for more effective reach
U.S. households matched to Partner Audiences through Experian’s identity spine
Add depth to your targeting strategy
Partner Audiences help you address specific targeting needs with premium third-party data across verticals such as B2B, CPG, health, intent, location, and sports. These audiences complement Experian’s Audiences, and are available in your preferred activation platforms.
More accurate, consistent targeting across all channels
With Partner Audiences aligned to Experian’s persistent identity, your targeting stays consistent across programmatic, social, and CTV. Build audiences once and activate them everywhere with cleaner inputs, stronger match accuracy, and less signal noise.
Reach new verticals
Partner Audiences help your platform expand beyond its native data footprint. Offer advertisers more audience options and generate incremental revenue with curated data backed by Experian’s identity and privacy standards, ranked #1 in data accuracy by Truthset.
Simplify vendor management
Access third-party data through a single, streamlined path, while Experian handles partner agreements, taxonomy setup, onboarding, and billing.
Step 1
Experian maps partner data to identity
Partner data is matched to Experian’s persistent identifiers, which are deeply integrated across activation platforms, to improve match accuracy, resolve fragmentation, and ensure consistent activation across all channels.
Step 2
Select activation-ready partner audiences
Choose from high-quality segments, with the option to combine partner and Experian data in our marketplace to build custom audiences. All audiences are standardized, fresh and immediately useable.
Step 3
Activate in the way that works for you
Deliver partner audiences to your preferred programmatic, social, or TV platforms or access them directly within supported platform shelves. Experian makes it easy to fit Partner Audiences into your existing workflow.
Frequently asked questions about Experian's Partner Audiences
Experian Partner Audiences are pre-built, syndicated segments from third-party providers that Experian maps to its persistent identity and makes available for activation across top programmatic, social, and TV platforms.
Experian Partner Audiences are for platforms, agencies, advertisers, and commerce media networks needing access to vertical-specific data beyond Experian’s core offering or their own native data.
Experian works with leaders like Affinity, Alliant, Analytics IQ, Circana, Dun & Bradstreet, MARS,PurpleLab and many more across key industries.
You can select, combine, and send Experian Partner Audiences to your preferred programmatic, social, and CTV destinations through Experian’s data marketplace, as custom or syndicated segments, or access them directly within supported platform shelves.
No. Experian manages all contracts, integrations, updates, and billing so you can access partner data without operational strain.
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