Expand your data’s value through our network of destinations
Experian’s Third‑Party Onboarding provides a simple, privacy‑safe path to monetization without additional resource demands aligning syndicated and custom audiences to Experian’s trusted identity foundation that supports activation across leading programmatic, social, and TV platforms.
in programmatic addressability vs. competitors
in CTV addressability vs. competitors
active digital IDs each week
More accurate reach and revenue across channels
Experian matches your audiences to a deeper set of household, individual, and device identifiers so you can reach them even as signals fragment. This strengthens accuracy across channels, increases adoption across more destinations, and opens clearer, more consistent opportunities to earn revenue from your audience catalog.
Strong, ready-to-use CTV presence
CTV is growing fast, and Experian helps your data grow with it. With direct connections to 10+ major TV destinations, your audiences appear where advertisers already spend. You get reliable CTV addressability and higher adoption potential without additional technical lift.
Clear operations, insight, and support from our experts
Experian gives you simple revenue-share pricing, fast self-service reporting, and a guided interface for taxonomy names, CPMs, and destinations. We support you from onboarding to activation, so your syndicated or custom audiences move smoothly across platforms and your team can focus on higher-value work.
Step 1
Send audiences securely
Share your taxonomies through a protected transfer. Experian validates everything, sets up your account, and makes sure your files are ready for the next step.
Step 2
Expand and configure
Experian then connects your audiences to our Digital and Offline Graphs, expands them to other household, individual, and device identifiers, and helps you configure taxonomy names, CPMs, and destinations through a guided setup.
Step 3
Publish to platforms
Finally, we deliver your expanded audiences to selected programmatic, social, and TV destinations. Once approved, they appear on-the-shelf or in the seat for advertisers to activate.
Step 4
Track results and grow
Within days, you’ll see reporting that shows usage by segment, advertiser, and destination. As your data gains adoption, Experian stays with you to help refine and grow your program.
Frequently asked questions about Experian's Third-Party Onboarding
Experian Third-Party Onboarding is our solution that helps data providers, publishers, commerce, and retail media networks distribute and monetize audience segments across digital channels using Experian’s trusted identity and activation infrastructure.
Any organization that owns audience data can use Experian Third-Party Onboarding to make it available to advertisers, such as data providers, retailers, publishers, and commerce media networks.
Experian can resolve and expand audiences across cookies, mobile ad IDs (MAIDs), CTV IDs, IPs, and multiple universal ID frameworks.Experian can resolve and expand audiences across cookies, mobile ad IDs (MAIDs), CTV IDs, IPs, and multiple universal ID frameworks.
Experian uses a straightforward revenue-share pricing model without hidden platform or integration fees.
Experian can send your syndicated audience taxonomies as well as custom audiences for your client’s campaigns through Third-Party Onboarding.
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