Signals shaping advertising in 2026

Advertising in 2026 will be defined by how well organizations connect data, identity, and measurable outcomes. Through ongoing collaboration with platforms, agencies, and data partners, consistent themes are emerging about what’s changing now and what will define success in the year ahead. 

Our 2026 State of advertising report brings together perspectives from leaders operating across key parts of the advertising ecosystem to highlight how these shifts are taking shape in practice.  

Leaders featured in our report

AI
Demand-side
healthcare marketing
mobile
Supply-side
Commerce Media
Digital audio
Identity
privacy
CTV
First-party data
Media strategy
Social platforms

Sign up now for early access

Fill out the form to be the first to receive our report when it launches in March.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.