Ask the Expert: Back-to-school advertising

A Q&A with Experian experts on this year's anticipated marketing trends

Experian's 2024 back-to-school advertising resources

As the back-to-school season approaches, marketers need effective strategies to capture the attention of both students and parents. Our curated resources provide actionable insights and strategies uniquely crafted for this important marketing season. Gain access to expert predictions and practical tips in our Q&A video, along with audience guides focused on optimizing your campaigns for elementary, high school, and college audiences. Ensure your marketing efforts resonate with your target audience and drive impactful results this back-to-school season.

Tips from industry leaders for the back-to-school season

In our Q&A video with Experian experts, we explore changing consumer behaviors surrounding back-to-school shopping. ​

In the video, we discuss:

  • Anticipated shifts in consumer behaviors and shopping habits​
  • Tactics we predict marketers will employ to navigate signal loss
  • Which channels will be the most successful
  • And more!

Experian's back-to-school audience guides

At Experian, we understand the importance of reaching the right audience with the right message at the right time. That's why we're curating three audience guides for the back-to-school season to help brands, agencies, and media buyers like you navigate back-to-school advertising with confidence and precision. Whether you're targeting elementary school, high school, or college students, our guides provide customized strategies to resonate with each audience segment.


Elementary school audiences

high school

High school audiences


College audiences

Reach the right audience with Experian's industry leading data

Experian’s data spans across 2.75 billion digital IDs, encompassing various identifiers like hashed emails (HEMs), mobile ad IDs (MAIDs), connected TV (CTV) IDs, and Universal IDs. With 250 behavioral and demographic attributes per person on average, our data enables comprehensive customer profiling and seamless audience targeting across channels. Our data covers:

126 million


750 million

hashed emails


data attributes


syndicated audiences

Accurate, trustworthy data verified by Truthset

Trusted for accuracy, our data empowers precise and effective marketing strategies, insights, targeting capabilities, and measurement. Experian proudly ranks #1 for over half of the Truthset accuracy attributes in vital demographics.

Related resources

back to school

Key takeaways from our Q&A with Experian experts

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2024 back-to-school marketing trends

Speak with our team about your goals for back-to-school

An Experian expert is waiting to speak with you about your unique campaign goals! Get in touch with us today.

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