Deal Engine: Build and activate your own private marketplaces
Unify identity, data, and inventory with intelligent optimization to meet your campaign goals
Self-service curation with full access to our unique audiences and premium inventory
Through a self-service interface, teams use AI-driven audience discovery to activate audience, predictive, and contextual segments, with built-in AI optimization and premium inventory to build a private marketplace (PMP) aligned to your strategies, audiences, and performance goals.
Self-service control without operational complexity
Create, test, and refine deals directly within Deal Engine to activate across channels and formats without a complex and lengthy setup process.
Faster activation and optimization with AI
Move from idea to activation quickly, iterate in real-time, and adjust deal strategies as performance signals evolve.
Drive results with data-driven curation and intelligence
Use Experian’s audience intelligence and predictive insights to inform deal construction and improve performance consistency across channels.
Streamline your curation with AI-driven audience discovery
Leverage advanced AI-powered tools to quickly identify and connect with audiences that best match your campaign objectives. This streamlined discovery process lets your team spend less time searching and more time executing strategies that drive results.
Step 1
Efficiently build your own deals with AI tools
Deal Engine’s intelligent agentic search lets you build the right deals quickly and effectively, helping you identify the right audience for your deal. No more tedious filtering through lists from data providers.
Step 2
Unrestricted access to our integrated supply partners
Enjoy limitless access to all major supply partners, giving you more ways to find the most cost-effective and impactful path to your audience regardless of channel or format.
Step 3
Flexibility to build deals that meet your campaign goals
Create deals for every stage of your marketing funnel, awareness, consideration, and conversion, using our easy self-service platform. Quickly find audiences, choose formats, and optimize strategies with powerful tools designed to maximize results.
Frequently asked questions about Experian's Deal Engine
Experian’s Deal Engine is designed to help users build custom private marketplaces by seamlessly combining audiences and signals with supply side strategy into a single, easy-to-activate package.
AI-powered discovery in Experian’s Deal Engine uses sophisticated algorithms to automate audience research, eliminating time-consuming manual tasks focusing on audience relevance rather than key search terms. This allows teams to focus on creative and strategic elements of their campaigns, resulting in faster execution and improved outcomes.
Deal Engine gives you access to the tools to build your own contextual-based, predictive indexed, and audience-based deals as seen on this page.
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