Customers interact with brands across a multitude of channels, and they expect to be recognized at every turn. Experian integrates our foundation in data and analytics with industry-leading technology to help businesses accurately identify customers during each interaction.
Leveraging Experian’s breadth and depth of consumer and business data empower you to authenticate users during each identity event. We reduce end-user friction and form abandonment by reducing the need for excess data input. We also increase the speed of your identity verifications with flexible step-up authentication tools so you can improve the customer experience without increasing risk.
Engage with your customers in relevant, personalized ways to meet their needs and expectations.
Improve the online application process by minimizing friction to increase your conversion rate.
Accurately resolve identities to create a single customer view and provide a personalized customer experience that can be deployed across brands, business units, and product lines.
Learn more about how data—and other factors—impact the customer experience.
Learn more about the complicated relationship people and businesses have with identity.