Trended solutions for profitable growth: Experian Perspective

Document: Published Jul 2, 2019

A single point in time or “snapshot,” of a consumer’s risk profile is insufficient to make credit decisions. “Trended” consumer views provide the information required to redefine static lending approaches and create a breakthrough strategy that will deliver profit. By leveraging trended data, lenders can quantify and characterize consumer behavior, which provides robust views of the consumer that can drive new and innovative strategies.

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