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While the US labor market remains on decent footing, it has become increasingly challenging to land a job. For lenders, current dynamics suggest there could be greater-than-expected stress in higher-income households and in the Prime credit segments of the market if layoffs increase and job opportunities for these workers remain scarce. Insights include:

• Businesses are scaling back on hiring due to economic uncertainty and AI uptake
• Employment in both tech-centric and broader professional and business services has been stagnant
• Higher-educated/white-collar workers feeling the strain of a challenging job market

The latest Experian Commercial Pulse Report reveals a complex but fascinating picture of the U.S. economy and the small business landscape. According to Javier Rodriquez-Paiva’s research, while headline indicators suggest moderation, like slowing inflation and a steady unemployment rate, beneath the surface, disparities in recovery and credit performance continue to deepen.

Check out the full report to see how these trends could impact your strategy!

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If we go into a recession, what does it mean for lending activity? What does it mean for delinquency? As banks, credit unions and fintechs grapple with these questions, sometimes it helps to look to the past for guidance.

In this latest Macro Moment, take a quick look back at prior recessions and their impact on unemployment, delinquency, and loan growth. Key insights include:

• In the last five downturns, unemployment peaked an average of three quarters after the recession ended.
  
• In the last four recessions, 30+ DPD delinquency on all loans increased by an average 1.6 percentage points.
  
• In the prior five recessions, quarterly credit growth slowed from 1.9% in the two years in the lead up to recession to -0.1% in the year following a recession.

Download our report for insights into the major financial milestones your consumers are facing including:

• Gen Z’s journey to independently acquire their first credit products
  
• Millennials’ quest to become first-time homebuyers
  
• Baby Boomers and older Gen X reaching retirement

In our Q1 Lending Conditions Chartbook, we break down the latest economic trends and dive deep into credit conditions across products and regions.

Insights include:

• The labor market appears on decent footing but there are signs of slowing.
• Credit growth remains subdued and is running below its pre-pandemic average as financial institutions maintain tight lending standards and interest rates remain elevated.
• Looking at origination activity, there has been a meaningful pickup among fintechs and in unsecured personal loans.

Explore state-level and industry level data that banks, credit unions and fintechs can leverage to track the downturn and be correctly positioned for the recovery in this monthly report.

The escalating trade war and rising economic uncertainty are causing businesses and lenders to adopt a cautious approach, potentially slowing investment and hiring. If this trend continues, the economy could face long-term risks, including reduced lending, weaker job growth, and increased vulnerability to unemployment spikes. Insights include:

• Business investment was already slowing before the trade war, and uncertainty is now at an all-time high.
• Banks may tighten lending further due to rising business delinquency and unrealized losses in securities portfolios.
• The labor market, while stable, is struggling with low hiring rates, making it harder to absorb job seekers.
• A prolonged decline in business investment could trigger higher unemployment if layoffs accelerate.

While the U.S. economy continues to outperform expectations, the labor market remains solid and consumers are well-positioned, there remain a few challenges ahead in 2025 that could cloud the economic outlook including potential inflationary pressures and continued affordability issues in the housing market. As these trends play out over the course of the year, businesses must stay on top of the latest economic developments.

Experian’s Chief UK Economist Mohammed Chaudhri’s latest report shares his forecast for the rest of the year and beyond with insights into the latest economic trends and developments.

The U.S. small business landscape entered 2025, navigating short-term volatility as the new administration began implementing policy changes amid ongoing global uncertainties. Throughout the fourth quarter of 2024, the election cycle introduced expectations of tax policy adjustments, government efficiency initiatives, and regulatory reforms aimed at bolstering U.S. consumers and small businesses; however, uncertainty over the scope and timing of these policies led to cautious lending and business investment. Inflationary pressures persisted, keeping borrowing costs elevated, while global risks, ranging from energy price fluctuations to supply chain disruptions, added complexity to the operating environment. 

Consumer resilience remained a key stabilizer, yet signs of spending fatigue emerged, raising concerns about demand sustainability. Despite these headwinds, strong cash flows and solid holiday spending encouraged lenders to signal a measured easing of underwriting standards. As 2025 progresses, small businesses must stay agile, adapting to evolving domestic policies and global market shifts to seize opportunities and sustain growth in a changing landscape.