Welcome to the Experian Thought Leadership Hub

If we go into a recession, what does it mean for lending activity? What does it mean for delinquency? As banks, credit unions and fintechs grapple with these questions, sometimes it helps to look to the past for guidance.

In this latest Macro Moment, take a quick look back at prior recessions and their impact on unemployment, delinquency, and loan growth. Key insights include:

• In the last five downturns, unemployment peaked an average of three quarters after the recession ended.
  
• In the last four recessions, 30+ DPD delinquency on all loans increased by an average 1.6 percentage points.
  
• In the prior five recessions, quarterly credit growth slowed from 1.9% in the two years in the lead up to recession to -0.1% in the year following a recession.

Download our report for insights into the major financial milestones your consumers are facing including:

• Gen Z’s journey to independently acquire their first credit products
  
• Millennials’ quest to become first-time homebuyers
  
• Baby Boomers and older Gen X reaching retirement

𝗧𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗮𝗻 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗣𝘂𝗹𝘀𝗲 𝗥𝗲𝗽𝗼𝗿𝘁 𝗶𝘀 𝗼𝘂𝘁!

While job satisfaction remains high ⭐, 𝟭 𝗶𝗻 𝟰 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 𝗮𝗿𝗲 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗶𝗻𝗴 𝗮 𝗷𝗼𝗯 𝗰𝗵𝗮𝗻𝗴𝗲 ⚠️.

Also, union membership is at a historic low—𝗷𝘂𝘀𝘁 𝟵.𝟵%—but public support is rising, especially among younger workers. These dynamics are reshaping employer-employee relationships, with big implications for small businesses.

𝗢𝘁𝗵𝗲𝗿 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀:

✔️ Inflation cooled to 2.8%

✔️ 228K jobs added in March

✔️ Unemployment rose to 4.2%

✔️ Consumer sentiment dipped to its lowest since 2022

Small businesses continue to show resilience, with optimism inching up and business starts outpacing pre-pandemic levels.

Check out the full report to see how these trends could impact your strategy!

Subscribe to Commercial Pulse Report

In our Q1 Lending Conditions Chartbook, we break down the latest economic trends and dive deep into credit conditions across products and regions.

Insights include:

• The labor market appears on decent footing but there are signs of slowing.
• Credit growth remains subdued and is running below its pre-pandemic average as financial institutions maintain tight lending standards and interest rates remain elevated.
• Looking at origination activity, there has been a meaningful pickup among fintechs and in unsecured personal loans.

This week’s Commercial Pulse Report from Experian reveals critical shifts in the economy for small businesses. Inflation eased slightly to 2.8%, and the Small Business Index ticked up to 41.5—signs of stabilization. But rising financial fraud remains a major concern. Also:

🔒 70% increase in fraud since the pandemic

🧠 $40B in projected losses from AI-driven scams by 2027

📊 46% of SMB loan applications showed signs of first-party fraud

Lenders are responding with AI-powered analytics and cross-industry collaboration to stay ahead of these threats.

Check out the full report to see how these trends could impact your strategy!

Subscribe to Commercial Pulse Report

Explore state-level and industry level data that banks, credit unions and fintechs can leverage to track the downturn and be correctly positioned for the recovery in this monthly report.

The escalating trade war and rising economic uncertainty are causing businesses and lenders to adopt a cautious approach, potentially slowing investment and hiring. If this trend continues, the economy could face long-term risks, including reduced lending, weaker job growth, and increased vulnerability to unemployment spikes. Insights include:

• Business investment was already slowing before the trade war, and uncertainty is now at an all-time high.
• Banks may tighten lending further due to rising business delinquency and unrealized losses in securities portfolios.
• The labor market, while stable, is struggling with low hiring rates, making it harder to absorb job seekers.
• A prolonged decline in business investment could trigger higher unemployment if layoffs accelerate.

In this week's video we touch on current small business macroeconomic conditions as well as share insights on the manufacturing

The U.S. manufacturing sector has been in a period of contraction for more than two years, but recent data suggests that a turning point may be on the horizon. The Purchasing Managers’ Index (PMI) reached 50.9 in January, breaking past the critical 50-point threshold for the first time in 26 months​. This indicates that manufacturing activity is shifting from contraction to expansion, a positive sign for small businesses that have been a major driver of growth in the sector.

Check out the full report to see how these trends could impact your strategy!

Subscribe to Commercial Pulse Report

As we step into 2025, all eyes remain on the trajectory of inflation, the resilience in consumer spending and continued affordability challenges in the housing market. Discover our experts' insights on how they anticipate the economic landscape to evolve throughout 2025, as they delve into the latest trends and forecasts.