It’s no secret the world is changing and along with it, so are consumers’ expectations. They have more access to research, and customized choices and services than ever before. Marketers essentially must predict a consumer’s desires and needs and meet them with a customized message and offer, on their preferred channel, at the right time, all while working with a budget that’s likely remained flat for the last six years.
The most forward-thinking credit marketers must bring an insights-driven, omni-channel approach to segmentation, targeting and customer acquisition, with cost-efficiency at top of mind. Sound too good to be true? It’s not. Ascend Marketing is a game-changing customer marketing and acquisition engine that empowers marketing teams with the freshest data and assets combined with the ability to develop and deploy intelligent marketing campaigns faster and more efficiently than ever before.
Now take advantage of the full range of Experian marketing capabilities from our credit data to our industry-leading marketing data, ConsumerView. Create custom audiences, launch addressable, cross channel campaigns with Audience Engine (our fully-integrated audience management platform), or your choice of industry leading campaign management tools.
Always-on access to the freshest data for designing dynamic segmentation strategies for increased campaign response rates.
Visually create and manage channel and targeting strategies with an intuitive drag-and-drop interface.
Keep tabs on campaign results in real-time, allowing for faster testing of engagement strategies and campaign optimization.