Earn more profitable customers through adaptive and targeted approaches
Competition is fierce and unrelenting. To win, you need more insight into the true nature and full value of your customer relationships. The right strategies and means can keep you moving in an ever-more-profitable direction, while also navigating an every-changing business environment.
- Drive higher decisioning performance and return on investment throughout your organization
- Accelerate time to market while boosting overall productivity
- Adapt and maneuver in ever-changing markets
Profitable customer data management
PowerCurve Customer Management gives you unmatched capabilities for turning customer-level analytic insights into a coordinated set of account-level treatment strategies, rapidly deployed and consistently executed across product lines and channels. The platform creates a unique profile for each customer, encompassing their entire relationship with the organization. This dynamic profile can include scores and metrics for risk, profitability, propensity to pay and lifetime value. The platform makes it easy to incorporate new data sources that further enrich the profile. This comprehensive profile is the key to accurately identifying your most valuable customers or those with potential to become more valuable. It’s also the key to creating powerful segmentation schemes.
With PowerCurve Customer Management, you can:
Efficiently deploy new and updated strategies, without the need for IT assistance
Quickly and easily compare new and existing strategies through Champion/Challenger testing
Easily access control performance monitoring by simply selecting from a range of dynamic report styles, which self-configured to match the segmentation characteristics and key performance indicators (KPIs) in the strategy
View performance reports the design environment, so you can quickly see what is working well and what isn’t
Identify any gaps between expectations and results that point to opportunities for improvement as well as early signs of market and economic changes affecting customer behavior
How the PowerCurve platform enables these capabilities
- Open, modular framework
- Shared data, analytics, software and capabilities across the customer lifecycle
- More focus on a decision-centric approach than current solutions
- Seamless integration and shared capabilities across the customer lifecycle
- Creation and inclusion of new and innovative products
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Decisioning Strategies: Learn about driving high-value customer decisions
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Move forward into dynamic decisioning with the company you’ve long trusted for credit risk expertise
For more than 30 years, Experian Decision Analytics has been managing and enriching customer data to help organizations like yours make better credit risk decisions. Our powerful decisioning products and services combine data intelligence, analytics, software, reporting and consulting to turn insights into actions that improve business performance. We have clients in more than 90 countries and local offices around the world. Our expertise in analytics, software and best practices is market-proven and thoroughly global.