Welcome to the Experian Thought Leadership Hub

Gain a clearer view of how consumers earn, spend, and manage their money in today’s evolving economic landscape. In this webinar, Experian experts break down the financial behaviors shaping demand, risk, and growth—using macroeconomic trends, credit data, and transaction-level cash flow insights.

• Key trends in spending, income stability, and cash flow
• What credit and cash flow signals reveal about your customers
• How to apply these insights to marketing, risk, and growth strategies 

Your most valuable customers don’t announce their departure. By the time balances decline or activity slows, competitors have already captured share of wallet.

Download our strategic snapshot to learn how your institution can identify behavioral shifts early, respond confidently and accelerate high-value customers forward.

Did you know?

• Customers typically hold less than 50% of their deposits or loans with a single institution.
• Selling to an existing customer can be up to 10x more successful than acquiring a new one.
• A 5% increase in customer retention can boost profits by 25% to 95%.

Winning new customers is challenging but retaining them and growing their value is even harder.

In this exclusive webinar, America First Credit Union’s Kymrie Turner sits down with Experian’s Mark Soffietti to explore how leading institutions can leverage differentiated data to drive long-term customer value.

You’ll learn about:

• Five key challenges financial institutions face in account management and customer retention
• Risk-focused actions to help protect your institution and your customers
• How America First Credit Union approaches portfolio segmentation, forecasting, and credit limit optimization to strengthen member relationships

The credit marketing landscape is evolving. As competition intensifies and consumer expectations rise, financial institutions that can predict, personalize and perform at scale will define the next generation of success.

In this webinar, our experts explore how financial institutions can use connected intelligence to find, know and grow the right customers, leading to:

• Smarter acquisition
• Stronger customer retention
• More proactive growth

Managing credit limits effectively can help financial institutions maintain a healthy, profitable credit card portfolio. Proactively increasing credit limits can enhance your ability to provide excellent customer satisfaction and drive higher revenue.

Lenders can strategically implement proactive credit limit increases to:

• Increase interchange income
  
• Generate additional interest income
  
• Enhance wallet share
  
• Reduce customer attrition
  
• Improve customer experience

Proactive credit limit increases give customers access to more credit, which can positively impact their financial health and help you drive business growth.

Learn how Experian's Retention Triggers can alert you when your customers shop for new credit or improve their credit standing.

By leveraging this solution, you can then:

• Make the right offer at the right time
• Prevent attrition
• Increase customer lifetime value

As we enter 2025, the mortgage industry continues to transform amid political and economic changes. Mortgage lenders must stay updated on trends to serve their customers effectively. Experian data scientists and analysts provide insights into the U.S. housing market's impact on lenders, highlighting recent trends and their implications. We aim to offer a comprehensive overview of the mortgage market, emphasizing key trends, regional differences, and potential growth areas.

• Market Trends: Understand the latest trends in mortgage originations, delinquencies, and interest rate fluctuations.
• Regional Insights: Explore regional variations in housing market activity and home equity levels.
• Strategic Recommendations: Get actionable insights to navigate the dynamic mortgage market in 2025.

View our infographic to discover how you can increase revenue and empower your customers to stay informed, avoid delinquencies, and improve their financial well-being.

Here’s a sneak peek of what you’ll find:

• Market trends: Gain insight into the current interest rate environment and its effects.
• Consumer expectations: Learn how to meet rising demands for proactive financial support.
• Financial wellness and identity protection: Discover how credit monitoring and alerts can reduce fraud and help consumers manage their credit more effectively.

Watch the webinar on-demand for an impactful discussion designed specifically for B2B firms who are looking to drive profitable growth within the small business portfolio. Watch the session to learn how B2B firms can harness Experian's robust data, analytics, and commercial marketing solutions to drive growth specifically within their small business customer segments.

Learn about:

• How the market has changed for small businesses and why old tactics won’t work the same way as the economy transforms, releasing pent-up demand for goods and services
• What you can do now to prepare to address growth in the small business market such as personalized engagement strategies, tailored products and services, and the effective use of omni-channel marketing techniques