Data enrichment enables businesses to get more out of their existing data and expand the information they have available. These services take your list of customers or prospects and provide an actionable file, including behavioral, financial and demographic information.
Using demographics, life events, mobile location data, purchase behavior data and more, learn more about your customers to drive new business and have meaningful interactions across channels. Data enrichment enables you to anticipate the behavior, attitudes and preferences of your most profitable customers and reach them in the most effective channels with the best messages with lifestyle segmentation data.
You can create high-performing personalized content and creative while identifying the proper channel placement to ensure engagement at the optimal time in the customer’s path to purchase, through the most effective channel.
Append up to 900 data elements to your existing customer records. Update missing or incomplete data fields and build audience segments using attributes from your top customers.
Prioritize leads based on customers’ propensity to purchase and improve marketing efficiency and ROI.
Tailor messages and offers based on customer needs and preferences, enabling you to connect with customers through their preferred communication channels.
Append any of our firmographic data to the customer file to find and target your best customers.