Customer data management
Understand your customer’s identity and behavior across channels.Learn more
In order to set yourself apart from the competition and grow your business, you need to find ways to better manage your data and identify your customers. Combine our data with your own and feed it into Experian’s data management engine to resolve data inconsistencies such as: multiple addresses, shared household Social Security numbers, married vs. maiden names, and legal names vs. nicknames.
Our industry-leading authoritative identity graph with marketing data, credit data, and proprietary Experian data sources enables businesses to gain a single customer view – accurately recognizing customers across platforms and channels so that they have a consistent experience.
Persistently manage identities so you can understand how your customers are engaging with you across online and offline channels.
Keep all of your customer’s personal, engagement, and demographic in a single, secure location.
Combine your data with Experian’s in a single customer data platform to enhance your decisioning process.
Understand how to manage and utilize your customer data.
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