Credit attributes

Use our attributes or build and manage your own using the latest statistical techniques as building blocks for your predictive models and business strategies

Couple discussing business profit

Optimize consumer and commercial risk management with advanced credit attributes

In today’s lending environment, you need comprehensive growth strategies and the right solutions. Our advanced credit attributes give you the power to make consistent and enhanced lending decisions to drive growth and help you meet your goals.  

Experian® has been developing models and analytics with industry-leading attributes since 1976. Our data engineers offer best practice attribute management strategies, industry-leading feature sets and even specialized software for accessing data and developing stable attributes.

Business apps can take you places

Our analytics team follows a consistent cadence of new attribute releases, so you can focus on your business instead of attribute management. We bring to market innovative and unique attribute concepts based on new data elements, bureau data reporting updates and changing industry trends to provide additional opportunities in segmentation and risk assessment for enhanced decisioning.

Turn complex data into actionable insights

Experian develops attributes and models using traditional methods, as well as the latest techniques in ML and statistics, resulting in sophisticated and highly predictive models and strategies.

Attribute governance and compliance

Our rigorous attribute governance protocols can stand up to today’s strict regulatory scrutiny. We take, expand, update and add new attributes over time based on economic, bureau and reporting changes.

An effective attribute management strategy

We can help you become more efficient, compliant and effective with your attribute management strategy — no matter where your attributes come from (your own or from a third party).

Highly predictive proprietary attributes

Get the inside edge from our wide array of credit attributes that leverage over three decades of credit data expertise.


Let’s talk about what insights credit attributes can reveal for your business

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