Driving Growth in a Digital-First World

To strategically market your credit products, you’ll need to connect and engage with qualified consumers, but finding and pitching to them isn’t always easy.

Read our e-book to discover:

• Key market trends: Understand why your current prospecting strategy needs to be refined.    
• Strategic channels: Explore the most effective methods to locate and engage ideal customers.
• New approaches to campaign optimization: Learn how to quickly create and manage your campaigns across multiple channels.

This white paper explores the transformative potential of Home Equity Lines of Credit (HELOCs) in 2025, a year marked by record-high homeowner equity and shifting consumer credit behavior. It offers data-driven insights into how lenders can tap into the $29 trillion in untapped equity by leveraging advanced analytics, behavioral segmentation, and digital innovation to meet evolving borrower needs.

Key Takeaways:

• $29T in Untapped Equity: Millions of homeowners are ideal HELOC candidates but remain underserved.
• Behavior Gap: Many consumers default to credit cards due to misconceptions about HELOCs.
• Smart Targeting: Use data to identify Revolvers and tailor offers that resonate.
• Digital Advantage: Compete with fintechs by streamlining approvals and closings.

Based on interviews with global financial institutions, the Forrester Total Economic Impact™ study, commissioned by Experian, reveals real customer impact stories and business wins delivered by the Experian Ascend Platform™. This infographic shares some of the key findings.

Key insights include:

• 183% return on investment (ROI) and $13.3M in net present value (NPV) over three years
• A car leasing company’s approval rates increased from 60% to 66%, improving consistency and revenue growth
• An airline reduced fraud chargebacks by 99.9%, lowering regulatory risks and financial losses.

The Forrester Total Economic Impact™ (TEI) study, commissioned by Experian, explores the quantifiable and unquantified benefits of implementing the Experian Ascend Platform™. Based on interviews with global financial institutions, the report provides a comprehensive analysis of how the platform improves credit decisioning, reduces fraud, and delivers significant ROI.

Key insights include:

• 183% return on investment (ROI) and $13.3M in net present value (NPV) over three years
•  67% improvement in credit decisioning efficiency
• 20% reduction in default costs through better risk modeling
• 5% annual growth in application volume without added headcount