The big challenge: Preventing fraud and offering your customers a great experience
Most businesses use multiple channels to attract, retain and engage valuable customers yet most people say they are reluctant to do business with companies who have experienced a data breach.In a 2014 survey conducted by SafeNetGlobal, 65% of respondents said they would never shop or do business with a company that had experienced a data breach where financial data was stolen.
What does this mean to you? The impact of massive data breaches since 2000 means potentially: 1 in 10 new applications may be an imposter using breached data and 1 in 12 existing accounts is at risk of attack by an imposter.
Address fraud effectively as a key cross-functional strategic priority with best-in-class fraud protection that mitigates financial and legal risk and protects a positive customer experience.