Making identities personal

Consumers expect e-commerce experiences to be seamless and secure but, as fraud threats evolve, merchants are struggling to keep pace — and consumers are losing trust in merchants. Drawing on this year’s U.S. identity and fraud insights, this report explores the key factors contributing to the e-commerce trust gap. 

You’ll learn:

• What’s driving consumer concerns in e-commerce.
• Consumers’ preferred security methods for seamless, safe transactions
• Actionable recommendations to enhance merchants’ fraud stacks

Fraud doesn’t happen in silos — and neither should your defense. 

Watch this product demo to see how Experian’s connected fraud prevention solution brings behavioral analytics, identity verification and digital intelligence together to: 

• Detect and block suspicious behavior early 
• Validate identities in real time 
• Assess device, phone and email integrity 
• Unify fraud signals across the customer journey 

Consumers expect convenience online, but fraud concerns continue to challenge retailers’ ability to deliver frictionless experiences. In this on-demand webinar, you’ll learn:

• How fraud trends are evolving and what they mean for retailers
• Areas of focus for retailers to build trust with concerned consumers
• Proven strategies to stop fraud without slowing down transactions

Based on findings from our 2025 U.S. Identity and Fraud Report, this webinar explores how businesses can navigate rising risk, meet growing consumer expectations, and stay ahead of increasingly complex attacks. 

Key highlights: 

• Concern is still high: 57% of U.S. consumers are concerned about doing things online. 
• Identity theft leads the pack: 68% of consumers worry about identity theft, and 61% about stolen credit card data. 
• Fraud is rising: 59% of businesses report increased fraud losses, and 70% plan to boost fraud prevention budgets in 2025. 
• Trust is hard to earn: Only 13% of consumers feel fully secure opening accounts with new brands.