Report
Here we goooo!
Published February 25, 2025
Commercial Commercial Insights Credit & Economic Trends Economic & Market Insights
The U.S. small business landscape entered 2025, navigating short-term volatility as the new administration began implementing policy changes amid ongoing global uncertainties. Throughout the fourth quarter of 2024, the election cycle introduced expectations of tax policy adjustments, government efficiency initiatives, and regulatory reforms aimed at bolstering U.S. consumers and small businesses; however, uncertainty over the scope and timing of these policies led to cautious lending and business investment. Inflationary pressures persisted, keeping borrowing costs elevated, while global risks, ranging from energy price fluctuations to supply chain disruptions, added complexity to the operating environment.
Consumer resilience remained a key stabilizer, yet signs of spending fatigue emerged, raising concerns about demand sustainability. Despite these headwinds, strong cash flows and solid holiday spending encouraged lenders to signal a measured easing of underwriting standards. As 2025 progresses, small businesses must stay agile, adapting to evolving domestic policies and global market shifts to seize opportunities and sustain growth in a changing landscape.
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White Paper
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White paper about income and credit trends – across gender, household dynamics, ethnicities and generational shifts. These new findings explain why closing the credit gaps is a strategic priority for lenders.
Download the white paper to learn about changing demographics across gender, household dynamics, ethnicities and generational shifts.
Learn how pivoting your approach and product offerings may help you broaden your customer base to become leaders in inclusive finance
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Webinar
Macroeconomic forecasting and credit trends - November 2025
As we step closer to 2026, all eyes remain on the economic outlook, the labor market and consumer health. Experian’s Chief Economist Joseph Mayans, Director of Fintech Gavin Harding and Solution Insights Director Amanda Roth, will provide a look into:
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- Student loan update