Terrace Finance Behavioral Analytics

Experian surveyed product, fraud and credit risk leaders across 10 countries to understand where underwriting is headed. The takeaway is clear: it’s evolving to be frictionless, embedded and nearly instant.

In this report, you’ll discover:

• How credit underwriting is expected to evolve by 2030
• The primary forces driving these changes
• Key takeaways to help your business lead into the next decade

Discover the transformative trends reshaping the future of underwriting, from agentic AI to alternative credit data.

A few spoilers:

• 80% of leaders will leverage alternative data vs. traditional data by 2030.
• 62% see fraud prevention as one of the key reasons for alternative data adoption
• More than 61% anticipate that scoring, decisioning and data collection will be outsourced by 2030.

Financial institutions face several challenges during the credit decisioning process, such as poor data quality, scalability issues, data fragmentation, and high maintenance costs. Experian can help lending institutions enhance their credit decisioning journey at every step, through:

• Model development
• Model deployment
• Decisioning
• Fraud analysis

Discover how your organization can take your credit decisioning journey to the next level with the Experian Ascend Platform™.

Based on findings from our 2025 U.S. Identity and Fraud Report, this webinar explores how businesses can navigate rising risk, meet growing consumer expectations, and stay ahead of increasingly complex attacks. 

Key highlights: 

• Concern is still high: 57% of U.S. consumers are concerned about doing things online. 
• Identity theft leads the pack: 68% of consumers worry about identity theft, and 61% about stolen credit card data. 
• Fraud is rising: 59% of businesses report increased fraud losses, and 70% plan to boost fraud prevention budgets in 2025. 
• Trust is hard to earn: Only 13% of consumers feel fully secure opening accounts with new brands.