MSUFCU and automated decisioning

This tip sheet explores where fraud can enter the customer lifecycle and how predictive fraud risk scores help distinguish fraud from true credit risk and help you:

• Reduce first-payment default and bust-out fraud
• Detect synthetic identities earlier
• Improve prescreen and campaign ROI
• Strengthen account management decisions

The credit marketing landscape is evolving. As competition intensifies and consumer expectations rise, financial institutions that can predict, personalize and perform at scale will define the next generation of success.

In this webinar, our experts explore how financial institutions can use connected intelligence to find, know and grow the right customers, leading to:

• Smarter acquisition
• Stronger customer retention
• More proactive growth

This summary outlines important research findings that help lenders drive a more inclusive environment for customers, while mitigating risk.

A few takeaways:

• Understanding the profiles of who’s more prone to exclusion informs risk management.
• Machine learning techniques can also be deployed to help detect economic interaction effects or shifts.
• Attributes like education level, occupation or rent/utilities payment history have predictive power in credit outcomes.

Join Ashley Knight, Experian’s SVP of Product Management, and Haiyan Huang, Prosper’s Chief Credit Officer, to discover how:

• Alternative finance data is redefining how to verify and connect identities.
• Email and phone intelligence is unlocking new levels of precision in credit marketing.
• Open banking insights are becoming increasingly critical for financial inclusion and mitigating risk.