Unlock Greater Efficiency and Convenience

This white paper explores the transformative potential of Home Equity Lines of Credit (HELOCs) in 2025, a year marked by record-high homeowner equity and shifting consumer credit behavior. It offers data-driven insights into how lenders can tap into the $29 trillion in untapped equity by leveraging advanced analytics, behavioral segmentation, and digital innovation to meet evolving borrower needs.

Key Takeaways:

• $29T in Untapped Equity: Millions of homeowners are ideal HELOC candidates but remain underserved.
• Behavior Gap: Many consumers default to credit cards due to misconceptions about HELOCs.
• Smart Targeting: Use data to identify Revolvers and tailor offers that resonate.
• Digital Advantage: Compete with fintechs by streamlining approvals and closings.

Join Experian for an exclusive look into the forces reshaping the rental housing landscape. This webinar reveals how shifting renter demographics, rising affordability pressures, and evolving credit behaviors are impacting the market. Discover actionable insights on rent trends, payment risk, and the power of rent reporting—plus, get ahead of macroeconomic shifts influencing housing demand in 2025.

The 2025 U.S. rental market reflects broader economic conditions, shaped by shifting market forces and ongoing uncertainty. Landlords and property managers are navigating a complex landscape where understanding renter behavior, affordability challenges, and macroeconomic pressures is key to maintaining stable occupancy. By staying informed on these trends, they can better attract and retain long-term tenants.

Key Insights:

• Renter Financial Pressure: Renters across all demographics are facing rising debt and affordability issues, impacting their housing stability.
• Rent-to-Income Imbalance: Rent prices continue to rise faster than incomes, increasing the financial burden on tenants nationwide.
• Macroeconomic Impact: Factors like interest rates, unemployment, and housing development are reshaping rental market dynamics.
• Strategic Adaptation Needed: Landlords must adapt to evolving renter preferences and market conditions to ensure long-term success.

Instead of relying on reactive, fragmented data, financial institutions need streamlined, governed and integrated feature development capabilities to accelerate model development and enhance transparency.

Experian Feature Builder provides:

• Centralized data access
• Advanced lineage tracking
• Streamlined feature registry
• Key statistical reporting
• Comprehensive feature lifecycle support

Read our latest e-book to discover how your organization can transform raw data into custom, high-value features quickly and easily.