Increase member satisfaction and growth with an advanced underwriting strategy

Winning new customers is challenging but retaining them and growing their value is even harder.

In this exclusive webinar, America First Credit Union’s Kymrie Turner sits down with Experian’s Mark Soffietti to explore how leading institutions can leverage differentiated data to drive long-term customer value.

You’ll learn about:

• Five key challenges financial institutions face in account management and customer retention
• Risk-focused actions to help protect your institution and your customers
• How America First Credit Union approaches portfolio segmentation, forecasting, and credit limit optimization to strengthen member relationships

The credit marketing landscape is evolving. As competition intensifies and consumer expectations rise, financial institutions that can predict, personalize and perform at scale will define the next generation of success.

In this webinar, our experts explore how financial institutions can use connected intelligence to find, know and grow the right customers, leading to:

• Smarter acquisition
• Stronger customer retention
• More proactive growth

This summary outlines important research findings that help lenders drive a more inclusive environment for customers, while mitigating risk.

A few takeaways:

• Understanding the profiles of who’s more prone to exclusion informs risk management.
• Machine learning techniques can also be deployed to help detect economic interaction effects or shifts.
• Attributes like education level, occupation or rent/utilities payment history have predictive power in credit outcomes.

Read the latest findings about "Closing the credit gap" white paper, and what they mean for financial inclusion and risk management.

Key insights:

• Income and credit trends reveal significant disparities that impact access to financial products.
• Demographic shifts across gender, household structures, ethnicities, and generations are reshaping borrower profiles.
• Lenders who adapt their strategies and product offerings can expand their customer base, reduce default rates, and lead in inclusive finance.