Consumer Insights from Experian Marketing Services
Click on any link below to download and review free reports from Simmons®.
Simmons regularly issues free reports and white papers focusing on the latest consumer trends and market conditions. To be alerted when new reports become available, subscribe to Consumer Insights, our free monthly newsletter.
*Our white papers are in PDF format; to view them use Adobe Acrobat Reader.
- Webcast: Driving web traffic and ad sales through strategic content development: A Case Study with The Weather Channel
Learn how The Weather Channel, the premier provider of weather information, used Experian Marketing Services for insight and analysis to optimize search and content across seasonal and immediate topical weather activity and create new advertising sales opportunities and packages to grow revenue.
- Webcast: Persona-driven search strategy delivers better results: A Case Study with iAcquire
Discover how iAcquire, an enterprise digital marketing company, leverages Experian Marketing Services consumer insight data to build persona-driven SEO, content marketing, digital public relations and social marketing strategies for their clients.
- Report: The Latino Influence Project
Experian Marketing Services and advertising agency Wing partnered to quantify the impact of the growing Hispanic population on non-Hispanic consumers in this new report. Influences range from the expected, like food and music, to the unexpected, like health, beauty and technology.
- The New American Consumer: Trends in Hispanic Consumer Demographics
Experian Marketing Services delivers the mindset of the Hispanic consumer. Stay ahead of this growing demographic and cultural trend with this latest report leveraging the latest research from Experian Simmons and Experian Hitwise.
- Webcast: The Latino Influence Project
Experian Marketing Services and advertising agency Wing partnered to quantify the impact of the growing Hispanic population on non-Hispanic consumers. Join us for this Webinar where we will share findings from the Latino Influence Project and also identify other trends in the Hispanic consumer marketplace, such as language preferences, key growth markets, discretionary spending and online shopping preferences.
- Webcast: The Global Consumer Power Shift
View our Webcast as Bob Pares from Global TGI highlights global consumer trends, including the growing middle class, brand loyalty as well as trends in mobile and social media adoption.
- Webcast: Occupy Voters – Key PoliticalPersonas 2012
Join our webinar as Heather Dougherty, Director of Research, Hitwise and John Fetto, Sr. Marketing Manager, Simmons showcase how to target highly defined voter segments with PoliticalPersonas.
- Webinar: Enhancing customer files with trusted syndicated research from Experian Simmons
Join us for this informational Webinar to learn how Simmons helps marketers take consumer data out of the silo by enhancing it with relevant attitudes, behaviors, media preferences and more from the trusted Simmons National Consumer Study.
- Webcast: Mobile Customer Path: From Click to Conversion
Join Experian Marketing Services mobile mavens, Mark Fauntleroy and David Kepets, as well as MarketingProfs, as they show you the latest strategies and tactics to ensure successful mobile campaigns.
- Simmons 2012 Lesbian, Gay, Bisexual, Transgendered Report
Simmons delivers the mindset of the LGBT consumer. Gain the necessary insights to drive your year-round outreach to this influential and growing consumer segment
- 2012 Digital Marketer: Benchmark and Trend Report
Experian Marketing Services’ annual report contains trend information, predictive benchmark data and analytical insight necessary for business leaders to maximize digital marketing opportunities and return on investment.
- Simmons Auto-MotivesSM Consumer Segmentation Report
Simmons delivers the mindset of American drivers with this insightful new report. The Simmons Auto-Motives consumer segmentation divides U.S. adults into one of five mutually exclusive segments based on their attitudes towards driving and automobiles.
- PoliticalPersonas voter segmentation report
Simmons delivers the mindset of the American voter with PoliticalPersonassm. This new consumer segmentation system helps marketers prepare for the season ahead by delivering a detailed understanding of key voter segments.
- Unique Learnings in Creating a 360 View of Mobile Consumers
This White Paper describes some of the learnings acquired from an extensive mobile measurement pilot study recently completed by Simmons that successfully linked extensive smartphone behaviors with detailed insights on consumer brand preferences, multi-platform media consumption, demographics and attitudes.
- 2011 Social Media Report
An estimated 129 million U.S. adults use social media today. Get the latest trends to better navigate this new and growing space.
- 2011 Mobile Consumer Report
With mobile devices increasingly becoming part of the fabric of society, touching every part of our lives, what are the implications for marketers and how can brands successfully transition to digital mobile media?
- 2011 Discretionary Spend Report
Americans spend $1.47 trillion annually on discretionary goods and services. Find out how Simmons evaluates discretionary spending against any of the 60,000 consumer variables.
- Brand Building in the BRICs
In many ways it’s wrong to refer to Brazil, Russia, India and China as “developing” markets — by some measures they can be considered just as developed as the “developed” markets.
- 2010 U.S. Household Consumer Trend and Benchmark Report
This informative report explores consumer trends and benchmarks related to a sampling of the elements newly available to marketers via the expanded Simmons DataStream product, including: household charitable contributions; household use of digital and print coupons; planned vehicle purchases and economic outlook by household income.
- 2010 New Years Resolutions Report
This report examines how Americans plan to approach personal fitness, home remodeling, marriage, and smoking in the coming year.
- 2010 Technology Adoption Consumer Report
Get inside the mindset of today's technology consumer from Wizards to Novices with this insightful report into the attitudes, brand preferences, media consumption and lifestyles of American technology consumers.
- Intra-household Analysis: Obesity
Explore the relationship between adults and teens living under the same roof concerning their attitudes towards food and the likelihood of being overweight or obesity.
- 2010 American Mobile Consumer Report
Insights into mobile consumers including profiles of the new Mobile Consumer segments and psychographic scales
- 2010 American Movie-Goer Consumer Report
Proflie of American movie-goers and viewing of the annual Academy Awards
- African American Consumer Report
Profile of African American consumers
- Multi-Media Engagement Analysis
Exploring most engaging media properties and the effect of multi-media synergies