Ask the Expert: Convergent TV and attribution with 605, an iSpot.TV company
A deep dive with 605 on the convergence of the TV, linear, and digital ecosystems
In this segment of our Ask the Expert series, Dan Hickox, VP, Solutions Consulting, Development & Partnerships at 605, and Chris Feo, SVP of Sales & Partnerships at Experian, discuss the significance of convergent TV, attribution, measurement, and safeguarding personal data to improve the effectiveness of advertising campaigns.
Convergent TV measurement and attribution are crucial for advertisers and businesses to understand the impact of their marketing strategies on consumer behavior and assess the effectiveness of their TV campaigns. By tracing consumer actions and behaviors, businesses can identify the most effective channels and optimize ad investment, resulting in improved customer experience. The merging of TV and digital streaming presents a unique opportunity to unite customer data from linear and streaming platforms, creating a holistic view, and ensuring that your messages reach your intended audience across different channels.
Watch the full conversation or read our blog post below to learn more about the importance of convergence across the TV, linear, and digital ecosystems.
605 is a next-generation measurement & attribution company that makes it easier for clients to inform decisions and quantify investments across the media lifecycle. 605's core business & data partnerships focus on making linear TV and cross platform video as actionable and relevant as digital media - ensuring that brands, agencies and programmers can finally utilize traditional tv and video advertising in the same way they have been using digital advertising since its inception. With multi-source data from over 34 million households, 605 provides the industry with unbiased, deterministic measurement and attribution solutions.