Ask the Expert
Learn how Experian partners and clients are using our products to overcome industry challenges, optimize marketing strategies, and more!
Convergent TV measurement and attribution are crucial for advertisers and businesses to understand the impact of their marketing strategies on consumer behavior and assess the effectiveness of their TV campaigns. In this segment, we welcome 605 to discuss the significance of convergent TV, attribution, measurement, and safeguarding personal data to improve the effectiveness of advertising campaigns.
Data enrichment enhances first-party data sets with third-party data sources, creating more precise and personalized messaging. In this segment, a4 Advertising, an Experian client, explores why data enrichment is important and outlines its key benefits across connected TV (CTV) advertising. Discover how first-party data enrichment, powered by Experian solutions, enables a4 Advertising to build comprehensive customer profiles, expand their customer base, and precisely pinpoint target audiences.
Sell-side targeting optimizes the way supply-side platforms (SSPs) and buyers work together, providing advertisers with increased reach and better performance. In this segment, we sit down with OpenX, an Experian partner, to discuss the shift we're seeing toward sell-side targeting, how Experian helps power OpenX's data segments and identity graphs within their SSP, and how to reach consumers in a cookieless future.
Hashed Email is a privacy-safe identifier that connects online and offline behavior. In this segment, DealerX, an Experian client, explores how Hashed Email resolves identity in an anonymized way to help gain deep insights into marketing performance and ad placement. Learn more about Hashed Email use cases, technical details, and how it can future-proof your identity strategy in a privacy-compliant way.