Ask the Expert: a4 Advertising
A deep dive with an Experian partner, a4 Advertising
Explore the transformative role of data enrichment in connected TV (CTV) advertising with Natalia Irmin, Director of Strategic Data & Media Partnerships at a4 Advertising, and Chris Feo, SVP of Sales & Partnerships at Experian, in our latest Ask the Expert series.
Data enrichment, or enhancing first-party data sets with third-party data sources, allows for more precise and personalized messaging in advertising, two critical components of CTV advertising. Enriched data, such as demographics, viewing habits, and interests, facilitate a deeper understanding of target audiences, allowing you to refine your targeting strategies and personalize ad experiences.
Watch the full conversation or read our blog post below to discover more about the importance of first-party data enrichment, addressability, and measurability in CTV advertising.
a4 Advertising, Altice Advanced Advertising & Analytics, is a data and advertising business that delivers multiscreen campaigns for small businesses, local, regional, national, political, and multicultural advertisers and their agencies. a4 Advertising’s coverage includes the Optimum markets and spans nationwide, offering 80MM authenticated U.S. Household IP Addresses and 15MM Households with viewership data across 210 DMAs. With services that deliver linear, OTT, programmatic, mobile AdMessenger, and social media video and display ad solutions, a4 Advertising can help businesses and brands of all sizes reach their target audience. a4 Advertising also provides unique programming and inventory opportunities through owned news networks: News 12 and News 12+, Cheddar News, and i24NEWS.