Ask the Expert: Hashed Email
A deep dive on Experian identity products with our client, DealerX
In this segment, Jeff Tognetti, Product Development Lead at DealerX, and Chris Feo, SVP of Sales & Partnerships at Experian, discuss how you can future-proof your identity strategy in a privacy-compliant way. Learn how DealerX is using Hashed Email to resolve identity in an anonymized way to gain consumer insights and a clear picture of marketing performance in this case study.
Watch the full conversation, read the blog post, or download the infographic to learn how you can connect consumer IDs to build out your identity signals!
DealerX is a premium provider of marketing, data and analytics for the automotive vertical. DealerX helps automotive retailers save by avoiding fraud and eliminating wasteful ad-spends, while dramatically reducing “cost-per-sale."