The growing importance of retail media networks
An Experian sponsored report published by IDC
Retailers must collaborate to gain the full benefits of retail media networks. In this Experian sponsored report by IDC, Ananda Chakravarty, Research Vice President of IDC Retail Insights, covers the current state of retail media. Find out how marketers are powering their retail and CPG strategy to drive ad ROI. Download our exclusive report that covers:
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Guest speaker Nikhil Lai, Senior Analyst from Forrester Research, and Experian cover new data on the complexity and uncertainty facing marketers, consumer trends for 2023 and recommendations on finding the right channel mix.