Webinar: Making the most of your digital ad budget with contextual targeting and audience insights
Reach and resonate with the right audiences in 2023 and beyond
If you’re confident in your data quality, then changes to user privacy and targeting may not seem as daunting. You’re still able to harness the data you need to maximize your ad reach.
By combining contextual advertising with audience insights, advertisers can use that data to connect with targets and maintain a connection with existing customers.
In this Tech-Talk Webinar hosted by eMarketer, Experian and Yieldmo share valuable insights and recommendations to proactively plan your 2023 marketing strategies. During this fireside chat, you’ll learn:
- How contextual advertising can solve for signal loss
- What brands and ad buyers need from their identity and targeting data to feel confident that they’re reaching the right people
- Why good creative still matters for a digital ad campaign to be successful