Find the right marketing mix with rising consumer expectations

As we look at the rest of 2023, marketers face a lot of uncertainty. Emerging channels, like retail media networks and connected TV create new opportunities to engage with consumers and build meaningful connections. On the other side, changes around consumer privacy preferences and a potential recession create new challenges that marketers need to navigate. With all this change, marketers are wondering where the consumers are, how do they create a meaningful customer journey across channels, and how to find the right marketing mix especially as budgets face increasing scrutiny.

Join Experian and guest speaker Nikhil Lai, Senior Analyst from Forrester Research, as we review:

  • New data on the complexity and uncertainty facing marketers
  • Consumer trends for 2023 
  • Recommendations on finding the right channel mix
  • Tips for better understanding and finding the right consumers

Related resources

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Find the right marketing mix

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2023 Digital audience trends

Improve your marketing in 2023 and beyond

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