2023 back-to-school marketing audiences
Activate Experian's pre-built audiences to drive marketing ROI this school shopping season
The back-to-school season is one of the busiest times for Retail and Consumer Packaged Goods (CPG) companies. The wide demographic of school shoppers makes it difficult for marketers and advertisers to narrow their targeting strategies.
We identified five back-to-school shopper audiences to incorporate in your school shopping campaigns to confidently reach your ideal consumer and drive marketing ROI this season. Download our guide to discover: