2023 back-to-school marketing audience guide

The back-to-school season is one of the busiest times for Retail and Consumer Packaged Goods (CPG) companies. The wide demographic of school shoppers makes it difficult for marketers and advertisers to narrow their targeting strategies. 

Reach the right audience with your back-to-school marketing campaign

We identified five back-to-school shopper audiences to incorporate in your school shopping campaigns to confidently reach your ideal consumer and drive marketing ROI this season. Download our guide to discover:

  • The demographics of our top back-to-school audiences and where to reach them 
  • Where you can find and activate our pre-built audiences 
  • Related back-to-school audience segments to expand your campaign reach
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Download our back-to-school audience guide

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