Power your customer acquisition process

PowerCurve® Originations is a flexible, data-driven solution that manages complex strategies, accepts applications from multiple channels, automates data collection and verification from multiple sources and proactively monitors decision results. The intuitive solution empowers business users to create, manage, and improve decisioning strategies in a fraction of the time it takes with other systems, replacing cost and complexity with efficiency and insight.

Optimize and automate your acquisition strategy

Strategy design and deployment

Streamlined strategy development and execution minimizes costly customizations and coding.

Data enrichment and connectivity

Comprehensive data assets across multiple sources ensure ID verification and a holistic view of your prospect.

Monitoring and reporting

Proactive monitoring and real-time visibility can challenge and rapidly adjust strategies as needed.



PowerCurve Originations Essentials

With access to a powerful decisioning engine, industry-leading data and advanced analytics, you can make the best decisions instantly, reduce manual activity and provide a frictionless customer experience.


Enhance your customer acquisition strategy

Learn how PowerCurve Originations helps business users streamline decisioning and build their customer base.


Make PowerCurve Originations work for you

  • Increase profitability and reduce customer acquisition costs
  • Improve the customer experience and up acceptance rates
  • Effectively manage fraud and credit risk
  • Meet regulatory compliance mandates
  • Quickly react to changing market conditions


Delivery options to meet your needs

  • Cloud-based decisioning – Easily access PowerCurve Originations on an Experian-hosted platform that manages automatic security, feature and platform upgrades, and can be tailored to accommodate highly sophisticated business processes.
  • Integrated onsite decisioning – PowerCurve Originations can be integrated into your onsite systems for a more robust, customizable experience, enabling your IT teams to manage and customize as necessary to meet your exact requirements.


API integration for streamlined access

Embed our acquisition decisioning services wherever you do business through API integration. The PowerCurve Originations API allows you to easily prequalify, prescreen and process credit underwriting risk assessments with one technical integration. To learn more about Experian’s API offerings, visit our developer portal.


Kick your automation into a faster, smarter gear.

Learn how one credit union increased booking rates by 26% and decreased manual reviews by 25% with PowerCurve Originations.

Get started with PowerCurve Originations

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