Customer segmentation serves as the foundation for many of today’s most popular
marketing strategies. Regardless of the marketing channel or advertising medium, customer
segmentation can help businesses:
Determine the appropriate marketing mix
Tailor messaging by segment
Create products and services that appeal to specific segments
Identify gaps in customer needs
But in order to segment your customers effectively, you must have the right data
and systems at your disposal. Simple customer segmentation software based on limited
data isn't sufficient.
Experian® offers a sophisticated set of tools and data to help you
achieve effective customer segmentation, giving you a clear view of who your customers
Get a Full View of Your Customer Segments
360 generates actionable insights into your customer segments. It works by combining
your customer data with Experian's rich demographic, lifestyle and behavioral consumer
data to create "high definition" profiles for each of your customer segments. This
allows you to understand and distinguish different customer groups better, resulting
in improved targeting, messaging and campaign execution.
Build Smarter Marketing Strategies Using Lifestyle Segmentation
USA is a household-based consumer lifestyle segmentation system that provides
a 360-degree view of consumer preferences and habits. Define, measure and engage target
audiences with household consumer classifications that allow you to anticipate consumer
behavior. Armed with these powerful segment definitions, you can prioritize and focus
marketing budgets on your most profitable segments using the most effective messaging.
Improve Response Rates By Identifying Creditworthy Customers
NavigatorSM is an advanced credit marketing platform designed to help
you build a profitable consumer portfolio. It combines the power of database marketing
and business intelligence with fresh data to deliver improved prospect response rates
while minimizing adverse selection of noncreditworthy consumers. Prospect Navigator
offers access to consumer data via campaign management and business intelligence tools
— Unica and COGNOS — giving you the ability to create and refine successful
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Learn more about Experian's customer segmentation solutions.
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