Report
Traversing Trust, Technology and the Shifting Identity Landscape
Published July 31, 2025
Fraud Management Identity
Experian’s tenth annual Identity & Fraud Report unpacks the major trends reshaping identity, fraud, and digital trust in 2025. Based on insights from over 2,000 U.S. consumers and 200 business leaders, this year’s findings offer a clear-eyed view of what’s driving concern, where expectations are shifting, and how organizations must evolve to stay ahead.
Key takeaways include:
- Fraud is growing—and changing fast: Nearly 60% of U.S. businesses report higher fraud losses in 2025, driven by more sophisticated attacks and legacy security gaps.
- Trust is earned, not assumed: Only 13% of consumers feel fully secure opening new accounts—yet 40% say strong identity experiences build trust.
- AI is both a weapon and a shield: 72% of businesses expect AI-generated fraud to be a top challenge, even as more invest in AI to fight back.
- Consumer fears remain high: Identity theft (68%) and stolen credit card data (61%) top the list of consumer concerns—for the second year running.
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Infographic
Strengthen fraud defenses in rental technology
Rental fraud is surging, driven by generative AI (GenAI) and automation, overwhelming leasing systems and increasing financial risk. Experian helps rental companies detect fraud early, protect revenue, and maintain seamless leasing experiences.
- 93% of rental companies reported fraud in the past year
- Evictions cost over $3,500 each due to misrepresentation
- 84% of companies saw falsified income documentation
Webinar
First-party fraud: the most common culprit
First-party fraud and credit risk are often indiscernible at origination, resulting in misclassified losses. Learn how to separate the two — and why the easiest way to do so may be hiding in plain sight.
Key insights:
- Why first-party fraud and credit risk are so difficult to differentiate
- The financial and strategic costs of misclassified losses
- How first-payment default can unveil fraud early
Video
Terrace Finance Testimonial Video
Behavioral analytics enables Terrace Finance to stop advanced fraud threats and prevent losses from reaching their partners.
Hear directly from Andy Hopkins, CEO of Terrace Finance:
- Why fraud prevention is a crucial investment area for Terrace Finance
- How behavioral analytics helps Terrace protect its lending partners from evolving fraud attacks
- Hopkins’ advice for other leaders looking to invest in fraud prevention
