Report
Traversing Trust, Technology and the Shifting Identity Landscape
Published July 31, 2025
Fraud Management Identity
Experian’s tenth annual Identity & Fraud Report unpacks the major trends reshaping identity, fraud, and digital trust in 2025. Based on insights from over 2,000 U.S. consumers and 200 business leaders, this year’s findings offer a clear-eyed view of what’s driving concern, where expectations are shifting, and how organizations must evolve to stay ahead.
Key takeaways include:
- Fraud is growing—and changing fast: Nearly 60% of U.S. businesses report higher fraud losses in 2025, driven by more sophisticated attacks and legacy security gaps.
- Trust is earned, not assumed: Only 13% of consumers feel fully secure opening new accounts—yet 40% say strong identity experiences build trust.
- AI is both a weapon and a shield: 72% of businesses expect AI-generated fraud to be a top challenge, even as more invest in AI to fight back.
- Consumer fears remain high: Identity theft (68%) and stolen credit card data (61%) top the list of consumer concerns—for the second year running.
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Case Study
How a National Bank Revitalized Credit Education
A national credit card issuer refreshed its financial wellness program with Digital Identity Manager to strengthen engagement and grow paid bundle revenue.
- Increased the paid bundle price by 18%
- Recorded 27,315 Digital Identity Manager activations in the first year
- Increased average new acquisitions by 47%, with a 1% increase in average deactivations
Report
Minding the Trust Gap: Identity and Fraud Insights for Retail Banking in 2026
This report examines the gap between the protection consumers expect from retail banks and the trust they place in them.
- Shares 2026 findings on fraud, identity, biometrics and AI.
- Explores how mobile banking, security friction and invisible protections shape customer experience.
- Outlines ways banks can make protection more visible, explainable and controllable.
Report
Navigating trust in the agentic age: Insights for e-commerce in 2026
Explore the latest fraud, identity and consumer trust trends shaping e-commerce risk strategies.
- See how agentic commerce is reshaping shopping and fraud prevention.
- Uncover gaps between consumer security preferences and merchant strategies.
- Learn how merchants can build trust while reducing friction.
Report
2027 Data Breach Industry Forecast
Explore our 2027 Data Breach Industry Forecast and the emerging risks shaping cybersecurity and consumer trust.
- See how AI may reshape identity verification and fraud
- Explore the rise of digital doppelgängers
- Learn how consumer privacy behaviors may evolve
- Understand why breach notifications may need a reset