Targeted credit prescreen and campaign fulfillment
Prescreen empowers credit grantors with the freshest and most applicable industry data available to optimize their lending criteria to target consumers, streamline campaigns and deliver improved returns on investment.
We provide expert consultation to define and customize lenders’ credit criteria using our comprehensive data assets to generate a list of their addressable market. This assists in creating better targeted credit marketing campaigns via direct mail, email, online ads and more to qualify consumers for preapproved credit offers.
Our Ascend Marketing platform uses Audience Engine, a campaign-management tool, to help build your custom Prescreen credit selections.
Industry-best consumer records, data attributes, and models.
Client-provided consumer lists, and Experian-managed or client-managed credit-criteria based campaigns.
Digital campaign delivery including email, web displays and digital partner marketing, in addition to traditional methods such as direct mail.
Prescreen combines comprehensive data and client criteria with the most expansive and compliant fulfillment options for creditworthy consumers
Consult with expert business analysts to assist you in developing customized credit prescreen criteria that works for your industry and your business.
Real-time prescreen at point-of-sale increases consumer credit portfolio while engagement is high.
Self-manage Prescreen campaigns with self-service tools from our hosted, cloud platform.
Represent existing credit offers through multiple digital channels.
Monitor and market to prospects once they meet your credit criteria.