Deliver timely and personalized credit offers

To strategically market your credit products, you’ll need to connect and engage with qualified consumers, but finding and pitching to them isn’t always easy.

Read our e-book to discover:

• Key market trends: Understand why your current prospecting strategy needs to be refined.    
• Strategic channels: Explore the most effective methods to locate and engage ideal customers.
• New approaches to campaign optimization: Learn how to quickly create and manage your campaigns across multiple channels.

This white paper explores the transformative potential of Home Equity Lines of Credit (HELOCs) in 2025, a year marked by record-high homeowner equity and shifting consumer credit behavior. It offers data-driven insights into how lenders can tap into the $29 trillion in untapped equity by leveraging advanced analytics, behavioral segmentation, and digital innovation to meet evolving borrower needs.

Key Takeaways:

• $29T in Untapped Equity: Millions of homeowners are ideal HELOC candidates but remain underserved.
• Behavior Gap: Many consumers default to credit cards due to misconceptions about HELOCs.
• Smart Targeting: Use data to identify Revolvers and tailor offers that resonate.
• Digital Advantage: Compete with fintechs by streamlining approvals and closings.

Join our speakers Ankit Sinha and Erin Haselkorn to discover how Experian’s AI solutions help financial institutions accelerate the modeling lifecycle, integrate efficient feature deployment, and achieve regulatory compliance.

Learn from our experts about:

• New automation in model building and deployment
• Model governance and compliance
• Innovative ways to leverage data throughout the customer lifecycle

Based on interviews with global financial institutions, the Forrester Total Economic Impact™ study, commissioned by Experian, reveals real customer impact stories and business wins delivered by the Experian Ascend Platform™. This infographic shares some of the key findings.

Key insights include:

• 183% return on investment (ROI) and $13.3M in net present value (NPV) over three years
• A car leasing company’s approval rates increased from 60% to 66%, improving consistency and revenue growth
• An airline reduced fraud chargebacks by 99.9%, lowering regulatory risks and financial losses.