Experian Prescreen Manager
Build smarter prescreen campaigns faster using data, scores, models and attributes
Build precise prescreen audiences with greater speed and control
Lenders need efficient ways to reach qualified consumers while balancing campaign timing, audience quality, operational capacity and acquisition cost. As marketing demands grow, flexible prescreen tools help teams execute campaigns with greater speed, confidence and control.
Experian Prescreen Manager gives teams a self-service environment to build, refine and submit prescreen audience requests using their own criteria, customer or prospect inputs, and our industry-leading scores, models and attributes. It streamlines campaign setup, improves audience precision and supports firm offers of credit programs through a guided user experience.
Configure with confidence
Use a guided workflow to define campaign inputs, audience criteria and program details with direct visibility into setup.
Refine before launch
Apply scores, models and attributes, then review counts and adjust criteria before generating a final audience.
Test, learn and reuse
Save drafts, clone prior programs and use templates to test audience criteria, compare approaches and reuse what works across future campaigns.
Create better audiences. Move faster. Spend smarter.
Refine and submit prescreen audience requests using best-in-class data, scores, models and attributes
Define campaign criteria in a guided workflow using your own audience strategy, customer inputs, prospect files or eligible populations extracted from our database.
Use templates for credit cards, auto loans, personal loans and mortgages. Save drafts, clone prior programs, and adjust criteria to support test-and-learn campaign planning across future audience requests.
Apply attributes, review counts and adjust criteria before generating a final audience for prescreen campaign execution.
Access scores, models and attributes that help shape targeting credit fit, affordability, eligibility and likely response.
Email append can help enhance eligible customer records with validated email addresses, supporting more efficient outreach across direct mail and email.
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