Successful cross-channel marketing relies on integrated and quality data and insights.
However, customer data traditionally resides in various, disparate databases spread
across a marketing organization’s platform. This often results in a fragmented
view of the customer and execution of marketing messages that are not nearly as optimized
or as coordinated as today’s customer now expects and demands. Building on a
heritage as one of the founders of the database space, Experian Marketing Services’
is committed to top tier database services as an integral component of the cross-channel
marketing platform, offering marketers a solid foundation of reliable and quality
customer data that supports their cross-channel marketing initiatives.
When you leverage Experian Marketing Services’ Database services, you gain:
Enterprise technologies: Regardless of your deployment model, Experian Marketing
Services can handle the scale of your customers’ transactional and engagement
Flexibility beyond deployment models: Experian Marketing Services turns the power
of big data into useful, real-time decisioning applications, accepting and transforming
any form of structured or unstructured data.
Cost efficient operations: Experian Marketing Services ensures low costs for standard
care and feeding, using blends of automated data
integration and management technology, experienced client facing teams and scale
and efficiency of near shored capabilities.