Download this insightful identity resolution white paper from Winterberry Group to learn more about the evolution, current state and why resolving for identity is so critical to marketing success.
Marketing is in the midst of a paradigmatic shift—with a new, unified focus on audience identity emerging as the linchpin of business insight, measurement and attribution, media optimization and, perhaps most importantly, the delivery of better individual customer experiences. To that end, our extensive research process revealed:
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Visit Experian’s MarketingConnect page for more information about how our identity resolution solution set can help your organization accurately identify customers across channels and devices.
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