Welcome to the Experian Thought Leadership Hub

Prepare your checkout strategy for peak shopping season with practical guidance on balancing fraud prevention and customer experience.

• Learn how false declines affect revenue and loyalty.
• Explore layered identity and authentication strategies.
• Improve approvals while reducing unnecessary checkout friction.
• Review a retailer case study with measurable business outcomes.

Learn how a proactive credit card graduation strategy helped America First Credit Union responsibly expand member relationships while maintaining strong portfolio performance.

• Increased more than 32,000 credit card limits
• Generated approximately $26 million in balance growth
• Maintained just 0.59% delinquency

Gain a clearer view of how consumers earn, spend, and manage their money in today’s evolving economic landscape. In this webinar, Experian experts break down the financial behaviors shaping demand, risk, and growth—using macroeconomic trends, credit data, and transaction-level cash flow insights.

• Key trends in spending, income stability, and cash flow
• What credit and cash flow signals reveal about your customers
• How to apply these insights to marketing, risk, and growth strategies 

Your most valuable customers don’t announce their departure. By the time balances decline or activity slows, competitors have already captured share of wallet.

Download our strategic snapshot to learn how your institution can identify behavioral shifts early, respond confidently and accelerate high-value customers forward.

Did you know?

• Customers typically hold less than 50% of their deposits or loans with a single institution.
• Selling to an existing customer can be up to 10x more successful than acquiring a new one.
• A 5% increase in customer retention can boost profits by 25% to 95%.

Winning new customers is challenging but retaining them and growing their value is even harder.

In this exclusive webinar, America First Credit Union’s Kymrie Turner sits down with Experian’s Mark Soffietti to explore how leading institutions can leverage differentiated data to drive long-term customer value.

You’ll learn about:

• Five key challenges financial institutions face in account management and customer retention
• Risk-focused actions to help protect your institution and your customers
• How America First Credit Union approaches portfolio segmentation, forecasting, and credit limit optimization to strengthen member relationships

The credit marketing landscape is evolving. As competition intensifies and consumer expectations rise, financial institutions that can predict, personalize and perform at scale will define the next generation of success.

In this webinar, our experts explore how financial institutions can use connected intelligence to find, know and grow the right customers, leading to:

• Smarter acquisition
• Stronger customer retention
• More proactive growth

Managing credit limits effectively can help financial institutions maintain a healthy, profitable credit card portfolio. Proactively increasing credit limits can enhance your ability to provide excellent customer satisfaction and drive higher revenue.

Lenders can strategically implement proactive credit limit increases to:

• Increase interchange income
  
• Generate additional interest income
  
• Enhance wallet share
  
• Reduce customer attrition
  
• Improve customer experience

Proactive credit limit increases give customers access to more credit, which can positively impact their financial health and help you drive business growth.

Learn how Experian's Retention Triggers can alert you when your customers shop for new credit or improve their credit standing.

By leveraging this solution, you can then:

• Make the right offer at the right time
• Prevent attrition
• Increase customer lifetime value

As we enter 2025, the mortgage industry continues to transform amid political and economic changes. Mortgage lenders must stay updated on trends to serve their customers effectively. Experian data scientists and analysts provide insights into the U.S. housing market's impact on lenders, highlighting recent trends and their implications. We aim to offer a comprehensive overview of the mortgage market, emphasizing key trends, regional differences, and potential growth areas.

• Market Trends: Understand the latest trends in mortgage originations, delinquencies, and interest rate fluctuations.
• Regional Insights: Explore regional variations in housing market activity and home equity levels.
• Strategic Recommendations: Get actionable insights to navigate the dynamic mortgage market in 2025.