Marketswitch Optimization is a mathematical decisioning software solution that enables customers to design the best strategies across the organization to solve complex business problems and meet organizational objectives. It automatically evaluates competing business goals, contact protocols, operational constraints, and individual customer needs and preferences and calculates the impact of every possible decision, leaving you with the best combination of actions to take.
Group customers based on similar traits and create macro segment data profiles
Create broad segments to determine good or bad odds based on customer behavior
Automatically evaluate the financial impact of different business strategies