Clarity Services, a part of Experian, provides valuable alternative credit data to alternative financial service providers. Clarity’s alternative data gives lenders a more complete picture of nonprime applicants, so they can make better and more informed decisions.

We analyzed the trends and financial behavior of nonprime consumers by looking at application and loan data in Clarity’s specialty credit bureau from 2014 through 2018. A study sample of more than 350 million consumer loan applications and more than 25 million loans was created and leveraged to evaluate market trends during this period. Data from Experian’s national credit bureau was also used to help profile consumers.

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A single point in time or “snapshot,” of a consumer’s risk profile is insufficient to make credit decisions. “Trended” consumer views provide the information required to redefine static lending approaches and create a breakthrough strategy that will deliver profit. By leveraging trended data, lenders can quantify and characterize consumer behavior, which provides robust views of the consumer that can drive new and innovative strategies.

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Lenders need to target and retain the most lucrative consumers to expand their portfolios. Balance transfers represent a critically important revenue lever in the market. By understanding the drivers behind transfers and improving response rates through propensity modeling, you can develop a strategy to target and retain optimal balance-transfer candidates – those who will deliver returns with minimal risk.

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This paper will look at the evolving expectations of credit union borrowers — who demand personalized products and offerings — and ways to satisfy those expectations. We will introduce how a multidimensional view of the member lets credit unions segment more accurately, which can drive product and service design, improve data-driven decisioning, and tailor communications strategies. And we’ll walk through tips for designing and deploying an effective strategy using integrated decisioning.