Improving decisions across the Customer Life Cycle

Document: Published Sep 3, 2012

Companies pursuing higher performance must find ways to simultaneously adapt to change. They have to work harder to rapidly pull insights about customer behavior and market trends from huge quantities of their own data as well as data from other sources. They work harder just to surmount process gaps and obstacles caused by traditional methods of developing and deploying decisioning strategies and tools. Incompatible software, different data formats, and lack of integration between strategy design and execution mean that too much time is being spent just on the mechanics of customer decisions.

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