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Database Marketing for Consumer Data
Your prospect database is one marketing tool—but it could be so much more. Experian’s Prospect Navigator gives you direct access to accurate real-time data and the analytics tools you need to better manage your credit-based marketing campaigns. Even more, Prospect Navigator helps you create highly segmented campaign strategies to identify the right customers, lowering your acquisition costs and improving ROI.
Related Resources
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Tip Sheet: Expand growth opportunities by leveraging credit-education and credit-building tools
Document Published Date: Published Nov 30, 2023Greater consumer engagement and broadening access to credit can be an important part of financial inclusion. Grow your business by leveraging credit-building solutions that help empower underserved communities.
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Tip sheet: Three ways to enhance your customer retention strategy
Document Published Date: Published Nov 29, 2023Learn how cash flow data, personalization and digital transformation can help you strengthen existing customer relationships.
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2022 Alternative Financial Services Lending Trends
Document Published Date: Published Nov 28, 2023This report offers granular data on a vast number of different consumer insights that will allow you to build the foundation for a successful lending strategy and create benchmarks needed to improve your financial inclusion efforts, prospecting, risk management and more.
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2018 Alternative Financial Services Lending Trends
Document Published Date: Published Nov 28, 2023Access our 2018 trends report, which dives into the latest findings attached to the industry and the consumers utilizing Alternative Financial Services products. Uncover new data on payment behavior, credit utilization and quality, and consumer stability for those individuals using products like short-term loans, pawn shops, payday loans, rent-to-own and beyond.
Discover how traditional lenders can benefit from these data insights, as well as what it reveals about subprime consumers.
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