Welcome to the Experian Thought Leadership Hub

Learn how a proactive credit card graduation strategy helped America First Credit Union responsibly expand member relationships while maintaining strong portfolio performance.

• Increased more than 32,000 credit card limits
• Generated approximately $26 million in balance growth
• Maintained just 0.59% delinquency

Understand how first-party fraud is changing across financial institutions and what it means for your organization. Learn from Experian experts using industry benchmark data. 

• Explore year-over-year first-party fraud trends 
• Compare fraud rates across banks, credit unions and fintechs 
• Learn practical strategies to benchmark and strengthen fraud prevention 

Discover how Ascend Marketing helps marketers activate smarter campaigns with fresh credit data, including:

• Improving audience targeting with continuously refreshed credit data 
• Building, optimizing and activating campaigns in one connected workflow 
• Enhancing campaign performance with better insight 

Discover where leading institutions are taking decisioning:

• Explores why intelligent decisioning is becoming a competitive advantage for financial institutions.
• Examines research on AI, data, governance and decision intelligence.
• Highlights common modernization challenges and practical strategies for improving decision outcomes.

Discover how lenders can strengthen prime portfolio performance by combining traditional credit risk strategies with first-party fraud analytics to identify hidden risk and improve early payment default detection.

Key insights:

• Traditional credit scores measure ability to repay but may not identify consumers with no intent to repay. 
• First-party fraud models can uncover hidden early payment default risk within prime portfolios and improve risk segmentation. 
• Research shows measurable lift in early delinquency detection and ROI when fraud analytics complement credit scoring.

A concise guide to simplifying business credit modeling with automation. Learn how microservices streamline validation, testing, and analysis to help relationship managers, credit analysts, and adjudicators reduce manual effort, improve risk visibility, and make faster, more confident lending decisions.

Understand the economic and consumer trends shaping today's lending environment.

• U.S. economic outlook and market conditions
• Consumer credit demand and financial stress trends
• Lending performance across major credit products
• Key indicators to inform lending and portfolio strategies

By the time your campaign launches, the data behind it is already outdated. The result? Missed opportunities, wasted spend and underperforming campaigns.

In this white paper, you’ll learn how to:

• Identify where delays are impacting your campaign performance
• Evaluate time-to-decision and execution gaps
• Connect data, modeling and activation more effectively

Credit card performance remains a key indicator of consumer financial health. Join Experian experts as they explore the latest credit card trends shaping 2026.

• Credit card balances, utilization, and payment behavior
• Delinquency and risk trends across consumer segments
• What lenders and businesses should watch in 2026