Smartphones offer a contextual channel but require us to learn a new language of taps and swipes to navigate. This often increases complexity for a consumer who must wade through a series of screens to find an answer. Conversational interfaces driven by voice or text offer a cleaner, simpler user experience without having to learn a new syntax. It is this ease of use, and the resulting utility of a conversational interface that has manifested in the Amazon Echo’s popularity. Our infographic reveals insights uncovered in a survey jointly-conducted by @AaronSuplizio and @Cherian_Abraham of Experian as well as @BenBajarin of Creative Strategies. We believe voice and messaging significantly increase the accessibility and usability of numerous applications for consumers. Experian can help with creating the right strategy and approach. Opt-in to our consumer research panel here.