Financial institutions are looking for ways to redefine long-standing policies
and uncover ways to identify the right prospects within a consumer segment which may
have been overlooked. Using a combination of Experian’s tools, you’ll
be enabled to find low-risk, highly responsive near prime consumers.
Identify Profitable Populations, quickly and easily
Many credit marketers are evaluating opportunities within slightly riskier populations
and through new communication channels to target near prime segments who are trending
upwards . Analytically based methods allow you to select the most profitable segments
in a reliable and efficient manner. Using a combination of Experian tools from
testing lower-scoring segments to identifying unbanked/underbanked consumers to delivering
credit-screened offers online, the breadth of methods that lenders are using to acquire
new accounts has expanded.
New Portfolio Growth Strategies
Experian® can help you identify best practices for growth and develop
customized strategies that best suit your acquisition objectives, including:
Near prime marketing - Strategically marketing up and down the
risk scale confidently
Channel Expansion - Use of prequalification tools to optimize
new account acquisitions online
New Entrants - Use hot lists to supplement direct marketing campaigns
Radical Processing - Develop strategies using propensity models
to drive faster, more targeted campaigns
Leverage every point of contact with a customer
Experian has the expertise to help you achieve desired results.
- Provide customers with a variety of credit options in real time at the point of
contact without extending a firm offer of credit.
Prescreen - Immediately extend preapproved offers of credit to prospects
when they’re most responsive — at the point of contact -- with this quick
and easy cross-selling tool.
Learn more about the full suite of Universe Expansion services and tools?