Contact us today to learn more about the Household Deposits Score.
Call us at 1 888 414 1120.
The Household Deposits ScoreSM is a discrete score that enables sales and marketing professionals with the ability to materially improve the performance of their deposits campaigns.
- Greater than $50,000
- Between $25,000 and $49,999
- Between $10,000 and $24,999
- Between $5,000 and $9,999
- Less than $5,000
With access to a dedicated score that predicts household deposit balance levels, marketers can now:
Household Deposits ScoreSM is a household-level score and is therefore more accurate than zip-code based scores that assume your neighbors and you have the same financial profile, e.g., income, assets, deposits, etc.
The score was developed by First Manhattan Consulting Group (FMCG), in conjunction with Experian. FMCG, one of the premier financial services consulting firms, has been building innovative segmentation frameworks and campaign tools for more than 25 years.
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