Using data to put the customer first
It’s no secret the world is changing and along with it, so are consumers’ expectations. They have more access to research, and customized choices and services than ever before. Marketers essentially must predict a consumer’s desires and needs and meet them with a customized message and offer, on their preferred channel, at the right time, all while working with a budget that’s likely remained flat for the last six years.
The most forward-thinking credit marketers must bring an insights-driven, omni-channel approach to segmentation, targeting and customer acquisition, with cost-efficiency at top of mind. Sound too good to be true? It’s not. Ascend Marketing is a game-changing customer marketing and acquisition engine that empowers marketing teams with the freshest data and assets combined with the ability to develop and deploy intelligent marketing campaigns faster and more efficiently than ever before.
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